ADDY AWARDS UPDATE


We are happy to announce that we attended the Addy Awards and were able to walk out with 2 Gold and 3 Silver nods.  As this year was our first attempt at submitting work, we are very excited about the wins.  Gold was earned in Collateral Material for EDSA’s annual 2013 magazine, while the La Gloutonnerie’s responsive website earned a gold in Digital Advertising.  Silver awards were received in Direct Marketing, Advertising Industry-Self Promotion, and Digital Advertising for the Blue Martini app, the EDSA Senses campaign and our own website.  These recent accomplishments, along with the 2 Davey Award wins earlier in the year help set a great path for our upcoming 10th year in business for 2014.  A big THANKS to our clients and team who have been with us during this journey.  We look forward to many more accolades in the future!

click to view the winning entries:
GOLD
La Gloutonnerie Website
2013 EDSA Magazine



SILVER
EDSA Senses Campaign
helium website
Blue Martini App

BUILDING A BRAND

BUILDING A BRAND

So if you know helium, then you know our favorite aspect of design is building a brand.  From the early stages of conceptualizing the identity of a company, to the ongoing process of establishing an effective way to communicate their brand message. The reward is watching life breathed into what was once just an idea.

SOUTH FLORIDA BUSINESS JOURNAL – Revel on the Block to boost Fort Lauderdale arts, music, fashion scene


The organizers of “Revel on the Block,” Joshua Miller, C&I Studios; Rebecca Bradley and Gage Couch, Cadence; and Ryan Sirois and Chris Heller of helium creative

The “Build a Better Block” street party I blogged about last June was so popular that a follow-on “Revel on the Block” party will be held Saturday in the Flagler Arts and Technology (FAT) Village neighborhood just north of downtown Fort Lauderdale.

The event from 2 p.m. to 11 p.m., which coincides with a monthly art walk, will also include live photo shoots, food trucks, live music, children’s activities, fashion vendors and Marando Farms Market. I’ve been to the Marando market near Davie Boulevard and it’s an interesting example of urban agriculture with fresh produce grown vertically.

The Build a Better Block party showed there are plenty of creative artists who’ve opened shop in what was a low-rise warehouse area. A slideshow from that party accompanies this blog.

As I wrote before, developing a bigger arts scene can be helpful in attracting and retaining talent for South Florida business in general. Cymbal Development’s Marina Lofts is an example of a project that will seek to bring more younger people to downtown Fort Lauderdale.

Evening activity at Revel will be fueled by what’s called the Night Owl Market.

“The Night Owl Market is the first of its kind in Broward County, providing a vibrant gathering space with vendors, drinks, music, ambiance and great times. This bi-annual event serves as a way to encourage small business and add to the Fort Lauderdale cultural revitalization,” said Chad Scott, Flagler Garden President & Flagler Civic Association Treasurer, in a press release.

The proceeds from the Night Owl Market will be used to fund the construction of Flagler Garden, a much needed urban gardening, he said.

Revel will also mark the debut of The Flagler Station, a home furnishings store at 517 N.W. First Ave. Its Facebook page says it will offer unique and collectible items.

The name of the store is appropriate because Henry Flagler’s Florida East Coast Railway runs along the western edge of FAT Village, which is bordered by Andrews Avenue on the east side. The area could see further prominence if All Aboard Florida builds a station in the area, which starts a couple of blocks north of Broward Boulevard.

Supporting partners for the event include Exposed PR, FAT Village Arts District, Museum of Art Fort Lauderdale, Girls’ Club, Marando Farms, Radio Active Records and Flagler Station. For more information, you can visit the event’s Facebook page.


Source: http://www.heliumcreative.com/south-florida-business-journal-revel-on-the-block-to-boost-fort-lauderdale-arts-music-fashion-scene/

Influencing Online Purchases With Color


Here at helium creative we design and develop several ecommerce websites for various retailers of all sizes. The one thing that remains consistent with our designs is consideration for color and how that influences a person’s decision to make a purchase. Color is one of the strongest and most persuasive elements that is utilized when designing an online store, print ad or even an eblast. To learn more about how we use color to influence a purchase check out this graphic, complements of kissmetrics.com


Source: http://www.heliumcreative.com/influencing-online-purchases-with-color/

Top Social Media News in 2012


2012 was a big year in Social Media; People were tweeting, posting, liking and sharing everything from politics to fun facts about users accessing social media from the bathroom.Although there may have been a little too much information shared last year it is always interesting to revisit the big headlines and visualize what information we find most important. What better way to visualize our social landscape in 2012 than with this graphic from @louise_myers!

The social savvy team here at helium creative shared a few posts on some of these news items last year, and we plan to keep up to speed in 2013! Keep checking our Facebook page for the latest news on our current projects, upcoming projects and all sorts of creative goodies!



Read more:http://www.heliumcreative.com/top-social-media-news-in-2012/