Here at helium creative we design and develop several ecommerce websites for various retailers of all sizes. The one thing that remains consistent with our designs is consideration for color and how that influences a person’s decision to make a purchase. Color is one of the strongest and most persuasive elements that is utilized when designing an online store, print ad or even an eblast. To learn more about how we use color to influence a purchase check out this graphic, complements of kissmetrics.com
Source: http://www.heliumcreative.com/influencing-online-purchases-with-color/
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