port 32 // making waves

creating new boating experiences
Port 32 is a marina collection based out of South Carolina with locations across the United States. Originally named Atlantic Marina Holdings, they came to us for a complete rebrand. From naming, to brand identity, messaging, and website design – we set out to create a marine experience like no other.


the challenge
Port 32 has big plans. In the next few years they aim to expand exponentially creating an elite collection of the best marinas in the United States [and perhaps beyond]. To accomplish this, they needed a solid brand that could be presented to both investors and potential clients. Their goal – to hit the market with a sleek new brand that spoke about luxury and impeccable service.


the branding basics
First things first, the name. Port 32 was inspired by the longitude and latitude coordinates of their headquarters in Charleston, NC. From there, the nautical-inspired colors drove the look + feel of the brand. Our goal was to break the mold of what a marina brand should look like. We wanted a marina that stood out against the rest and was memorable. A culture you just want to be part of.





We had tons of fun taking Port 32’s stylized brand elements, brand colors, and typography and transforming them into solid pieces of marketing. To build the online presence, we designed a single-page website for the main Port 32 – A Marina Collection brand and landing pages for their first 3 marina locations. We also conceptualized 5 email marketing templates and edited a video that shows the Port 32 lifestyle.

“We are glad we hired helium creative to re-brand our company. Their inventive designs allowed us to condense who we are and what we do into one sophisticated package. From our logo to our website designs, everything flows into one beautiful presentation. They were able to capture the essence of our company and translate it, through design, into a new and innovative brand that is helping grow our business.”

Joe H. Miller, IV
Port 32, Managing Principal

It’s no secret we love the ocean and found ourselves like a fish in water during this brand development process. We set to create a modern and upscale marina brand and we’re so happy with the result. Want to see more of Port 32? experience the full brand.

See more of our work on instagram or facebook @heliumcreative!

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a wholesome kind of brand



the recipe for a bold brandThere are few instances when we’re given the opportunity to develop a brand from scratch. Without even a name in mind, the founders behind this innovative food service where customers can purchase healthy meals on-the-go came to helium in needs of the complete brand experience. You could say we branded them from soup to nuts.

the challenge
The concept behind BeMeals is to use flash freezing/fast heating technology to offer an array of nutritional and delicious entrées within preexisting establishments that wouldn’t normally offer healthy food options.
Our challenge was to create a bold brand that stood out and lead to brand recognition within the already competitive food industry.

it’s time for design explorationAfter playing with a few name options – some completely symbolic, others more emotional, and a handful food-related – BeMeals came to be as the completion of the tagline: “Be happy, be healthy, be you, be meals.” The moment we said it we knew we had a winner.
From that point forward, we jumped into logo concepting and color exploration. The logo, specifically, led the charge for the resulting brand direction.
“helium creative understood and captured the essence of the BeMeals brand, transforming a strategic analysis into a live, meaningful mark that perfectly translated the essence of what we were looking to transmit to our customers. helium’s work has provided a valuable framework to capture our innovative concept as we embark in a dialogue with our clients.”
Michael Esrubilsky, BeMeals, Founder + CEO
be happy, be healthy, be youBeMeals is serious about food, health, natural ingredients, value, and their customer. We created a brand with this mindfulness woven throughout and stayed true to the mission statement we wrote for the company at the beginning of the development process: “A culture aimed to connect people back into their life by serving real foods in real time for ­­­­real eaters.”
Experience the full brand here. And see more of our work on instagram or facebook @heliumcreative!

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new client introduction // revelation design

It’s no surprise we like flowers. A few weeks at our studio and we’ll turn any non-plant lover into a fervent green thumb. As so, it shouldn’t be a surprise we were smiling ear to ear at the opportunity to rebrand Revelation Design – an Amelia Island based floral and event design studio led by floral industry artist, Brooke Raulerson.
Looking to heavily target the wedding industry, we went to work developing a brand that was the perfect mix of masculine and feminine. Inspired by architecture and unconventional floral designs, the Revelation Design brand took a life of its own. It’s the first brand for which we’ve created a secondary logo that is used behind the main logo as a pattern. We also created an emblem, stationery, packaging, a teaser website, and art directed a photoshoot.
This brand has us blooming from ear to ear!

Originally named Artistic Florist, Brooke wanted to develop a brand under the name Revelation Design that encompassed all their floral and event design capabilities – because they are so much more than just a local floral shop. Our challenge was to create a brand that reflected the sophisticated edginess of their work.
After a quick discovery trip to Amelia Island, a quaint old-Florida beach town with a mix of history and eccentricity, and a tour of their new hangar studio we translated our on-site experience to the moodboard.

Taking inspiration from details of botanicals and classic architectural structures, the mood of Revelation Design is that of curated beauty meeting organic artistry.
Positioning //Revelation Design is an award-winning floral concept and event design studio focused on curating inspired moments. From creative floral arrangements to tailored environments for any occasion, owners Brooke and Dale Raulerson lead with an emphasis on artistic vision. With mindful consideration of client goals, Revelation Design creates bespoke botanicals that inspire a space, an emotion or an experience.
Mission Statement //We seek the spark to ignite work that resonates beyond petals and stems. Revelation Design is the thread that weaves any occasion together, the finer details that strike an emotional cord. With passion that blooms from bespoke botanicals and arrangements, our love lies in executing flawlessly crafted experiences that do nothing more than inspire a space, an emotion or an experience.
Tagline //Bespoke botanicals & tailored environments


The Revelation Design logo represents a classic and timeless brand that is experienced in their craft in the floral and event design industry. A vital balance between organic images of florals and the clean lines of the wordmark evoke a contemporary design.
For the color palette, we were inspired by a contrast between masculinity and femininity, dark and light, organic and structured.

The typography for this brand is refined, yet playful with a mix of different fonts that together work in perfect unison. We also designed an emblem and hand-painted secondary logo, which act as a brand identifiers without having to use the full logo, but not taking the place of the logo altogether. The stationery package and floral shop collateral each brings an element of the brand to the forefront to not overpower by using all elements at once.

We were also super honored to art direct their bridal-inspired floral photoshoot and even our own Experience Designer, Kelly, had her moment in the limelight. See more on the behind-the-scenes of the photoshoot experience here.

See below some of the most recent collateral pieces we’ve created for Revelation Design including a folded brochure, postcard set, custom ribbon, wall graphic, and teaser website!
Check out the Revelation Design teaser website here.
Stay tuned for more of the Revelation Design brand o on instagram or facebook @heliumcreative!

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