Spring is coming up quick. Can you believe we’re already in month two of 2017?! Knowing that spring is right around the corner, we gathered our recent inspiration clippings to get an idea of where our design brains were at as we head into the season of blossoming flowers + sun kissed days.


So retro!
Surprisingly, our spring-inspired moodboard is full of retro references. Are the ’60s making a comeback? Well, did they ever leave? Influences from the simple color palettes of the early 1960s are seen in some of the monochromatic images: yellow over yellow, green over green, and pink over pink. Break this all up with some geometric black + white graphic design and you get a new take on an old classic feel. It’s modern retro!





Color!
It looks like we’ve been heavily inspired by color this season. And not just the color blue! There’s only a hint of blue in our inspiration findings – that’s a first for us! This time around we’re diving into fresh, bright colors that border between pastels and neon. Are they pastels or are they neon? Maybe pastel-neons?

In July 2016 we were referred to the development team at VistaBlue Singer Island, a boutique luxury real estate project right on the water and already under construction, to tackle their branding needs. The task at hand was to take their existing marketing collateral and elevate them to match the caliber of their location minutes away from Palm Beach, Florida.

In evaluating the existing VistaBlue brand [website, sales gallery signage, renderings, stationery, brochure + logo] we decided a full overhaul was needed to truly communicate the uniqueness of the project and all it has to offer.


We started by having our Brand Discovery Session with the developer, PR team + sales team to get a list of needs, including renderings and an 8’x3′ scale model so we could get those into production while we started re-working the logo.



By using a stylized serif logo, we gave the logo a more sophisticated look and brought it all to life by pairing a deep navy blue with a cool teal to play homage to the sunny days and balmy nights future residents will spend on this beach property.



We also recommended moving forward with a teaser campaign to get the new image out into the world in a short timeframe, which gives us and the sales team time to develop the full campaign with all the bells + whistles. That’s not to say the teaser campaign isn’t breathtaking on its own.
For starters, we created a pattern that can’t be missed – giving the brand a unique identifier. By mixing two patterns [a watercolor and leaves] we created a new pattern that we applied to the VistaBlue business cards, teaser brochure, teaser website, eblasts + other branded collateral. We’ll definitely take this watercolor pattern and flow it into the full campaign [stay tuned for that reveal].



Using thick, uncoated paper stock with a cotton-like feel and by applying a deboss effect to the leaves on the teaser brochure, the teaser campaign for VistaBlue came to life throughout the print materials.







To supplement the printed collateral, a teaser website, eblasts, an advertising campaign + sales center signage helped in driving the message home on a all platforms.















Since launching the teaser campaign, VistaBlue has received a great amount of attention from both brokers and new buyers. The new campaign launched to much success in late October and the helium team is hard at work creating the elements for the full campaign which include a 24-page brochure and robust website. For now, check out the stunning VistaBlue Singer teaser website // here.
Shows us your love for this beautiful brand on Instagram or Facebook @heliumcreative!

An escape to paradise. Unexplored distinctive luxury. Pristine beaches, waterfalls, and miles of tropical foliage. A rare destination on Jamaica’s untouched northern coast. 

With these inspiration phrases and a strong moodboard we set off to develop the brand for Sugar Cane Jamaica, a self-contained, one-of-a-kind Caribbean resort/residential development in a master planned community.



This past summer, we were approached by Karisma Hotels & Resorts to re-brand their new real estate project in Jamaica, 226 acres of beachfront hotel + residential development. Named Sugar Cane Jamaica, the helium team headed over to the Caribbean in the middle of a balmy August to tour the undeveloped land where the future resort community would reside.




We pulled inspiration from the rugged, yet picture-perfect sights to conceptualize a brand foundation based off luxury, adventure, and relaxation. The goal with Sugar Cane Jamaica was to entice investors and show them the possibilities that lay ahead on this unique property.

We started with creating the Positioning Statement //
For the discerning traveler looking for an escape to paradise, Sugar Cane Jamaica offers a distinctively different resort experience defined by pristine surroundings and impeccable personal service. With a return to Jamaica’s treasured past and astounding natural beauty, built along miles of untouched shoreline, lush tropical forest and waterfalls, Sugar Cane Jamaica is the first true luxury destination in Jamaica.
And the Mission Statement //
To become Jamaica’s most authentic beachfront destination, sought-after for its vast unexplored acres of tropical forest, Caribbean lagoon, and impeccable location on the untouched northern coast that makes it the pinnacle of exclusivity and luxury for discerning travelers from around the world.
We defined the brand Keywords //
Historic
Tied to the past through culture and location
Unique
Exclusive, and unlike anywhere else in the Caribbean
Authentic
True to the natural beauty and spirit of Jamaica
Unexplored
New, away from common and heavily-trafficked destinations
Vast
Acres and acres of open space, not crowded
Tropical
Large old-growth trees, waterfalls, native birds
Beachfront
Sands and coastline on the North Coast
Pristine
Relates to both the land and the quality of resorts/amenities
Distinctive
A place for people “in the know”
Impeccable
Flawless in every way
And, lastly, a Tagline //
When paradise meets perfection.



With the mood inspiration in place, we set off to create the identity. The winning logo was the most organic of all the options we presented – a hand lettered piece by our own Art Director, Ryan.




We also defined the Sugar Cane Jamaica brand colors, inspired by the ocean and island life. And the brand fonts that marry luxury + modern amenities into one cohesive visual identity.



As one of the major components of the brand, we wrote, sourced photography, and designed a 40-page Investor Brochure the client could print and present to potential investors in presentations and pitches. The resulting brochure truly captured the essence of Jamaica, the premier location in the mid-north area of the island, and a detailed look into the master planned community.

To bring all the brand elements together, we wrapped it all up with a Brand Book that walks you through the design guidelines and intended feel of the brand. Staying on-brand is an ongoing task and it’s important for us to leave clients with a book they can easily reference for years to come.





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