helium creative Advertising Agency Miami, Fort Lauderdale & Philadelphia

Boy, are we excited with one of our most recent branding projects: drip pop. Originated in South America, the now named drip pop came to us for a complete new name and brand overhaul. Previously named FijiPop, five young Bolivian entrepreneurs came to helium creative to help market their delicious lavapops [frozen popsicles filled with creamy fillings] to the United States. They were looking for a creative studio that saw the brand as a piece of art.

Inspired by the flavors, sensations, colors, ingredients, and story behind the lavapops – we set off to create a brand that was full of vibrancy and playfulness. We named them drip pop and from there we developed the brand messaging, brand identity, pop packaging, supermarket box packaging, splash page, and we’re currently working on the full website.

The drip pop brand is inspired by indulgent flavors and, above all, artistry. There is an artisanal hand behind each lavapop and we wanted to convey that throughout the brand. The drip pop brand is bright and cheery. It’s the feeling of being swept into a world of delicious treats and sweets. If drip was a person, they would be described as ‘The Happy Artist.’

Before we could illustrate the brand visuals for drip pop, we had to develop the brand’s personality and define its core purpose.

Positioning //
For the consumer with an eye for trendy treats and a hankering for cold, sweet indulgences, drip pop is the handcrafted anti-popsicle. A lavapop focused on fresh, organic ingredients and decadent fillings, drip pop is void of any artificial fillers or additives. Unlike competitors, drip pop utilizes a method that allows for only 10% air per lavapop, resulting in a rich texture packed with natural flavor.

Mission Statement //
At the gooey heart of each drip pop is a drool-worthy, handcrafted experience that satisfies every ravenous little sweet tooth and pesky craving in pursuit of a delightfully comatose smile across your face.

Tagline //
The oh so good pop

Brand Keywords //

Artisanal
Our products are always handcrafted with love for consistent, outstanding quality, and a creative culinary pursuit to provide new, exciting products for our customer.

Transparency
We are 100% candid with our customers 100% of the time so all can enjoy every mouth-watering bite knowing it’s made with love and an honest consideration to nutrition.

Satisfaction
We offer a wide variety of flavors and combinations to satisfy our customers with indulgent treats just as diverse as they are, so every palate is pleased.

Quality
Innovation, artisanship, and only the finest ingredients ensure our products are always delicious, always inspired, and always good for you.

Natural
Only fresh, whole fruits, decadent fillings, and natural flavors craft every lavapop without the use of preservatives, additives, or colorings.

Innovative
Thoughtfully built on traditional methods, artistic vision and modern freezing methods, drip pop crafts rich and inspired lavapops with 60% less air than our competitors.

The drip pop logo is clean, modern, and simple. With such a decadent product, it was important to create a typographic logo that created balance. A touch of quirkiness was added with the drop at the end of the wordmark to hint at the playfulness of the brand.

The drip pop color palette is inspired by the sense of freshness and modernism communicated throughout the brand. Mint acts as the main brand and accent color, while white and stark black ground the palette to create the balance between lightheartedness and quality.

This branding project brought out the kid in all of us. Dessert is always fun, especially when it’s a frozen dessert meant to be enjoyed on hot summer days. For drip we had the opportunity to play with food both in real life and on the computer. From an actual melting lavapop we created a vector illustration used to further the drip identity.

Hand-drawn patterns that portray ingredients are added to photographs of rich textures to represent the vibrant colors found within the lavapops themselves and help make the packaging unique pieces of art.

While drip pop gears up to hit the U.S. market with a pop [get it? get it?], we encouraged them to start gathering an email list via a simple, but captivating splash page. You gotta’ check this out. The animations really showcase the playfulness of the brand: drippop.com

Stay tuned for the full drip pop website. It’s going to blow your mind. We’re not holding back with this one!

Does this brand make you want to go bonkers for ice cream? Let us know on instagram or facebook @heliumcreative!

Out with the old, in with the new. Check out our new letterpress business cards! As a design studio, our first impression is crucial and that includes having some top-notch cards. We have to say – we went all out on them. Custom duplex paper stock creating an extra thick card, soft touch helium blue paper on one side, uncoated gray paper on the other side, blind letterpress, 2 types of foil treatment, custom shape – you name, we did it. And they look gorgeous.

The conversation about updating our business cards actually started a couple years ago, but in true creative agency fashion – we couldn’t come to a decision when it came to designing for ourselves. After a couple design rounds, back in April of 2017 we came to a decision. We were going all out and basically getting the business card of our dreams.

With a design in hand, we reached out to a letterpress shop to see if what we had dreamed up could be made. We let them lead with suggestions based on our wish list and they came back with paper samples that made us woo. Forget printing our colors on the paper – we opted to use paper stocks that already came colored directly from the paper mill. For the back of the card, we opted for a rich helium blue paper that already comes with the soft touch finish. It’s the ultimate velvety experience.

For the front of the card we chose a helium gray uncoated stock that looks and feels like pure cotton. Both of these stocks together make an ultra thick card – it’s actually 1/16 of an inch thick. That means you can barely bend the card, even if you try. If you look at the card from the side, you can literally see these two already thick paper stocks come together to make our dreams come true in a piece of paper.

Now, bring on the treatments. Seriously. Let’s break these down.

1] We have blue foil for the H icon on the back of the card.
2] Blind letterpress of the icon on the front of the card.
3] And all the text on both sides is white foil.
4] Top it all off with a custom die that makes our card little circles of perfection.

Result? A card we are absolutely, irrevocably, no doubted proud to hand out. Have I offered you my business card? That’s our new first line when you meet us.

Thinking of branding a new venture or rebranding? Come meet us and get to feel these cards for yourself! Reach out to us here or find us on instagram or facebook @heliumcreative!