perspective: helium inspires guatemala

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We began preparation for our Guatemala mission trip months ago. Fundraising. Planning. Promoting. You’ve probably seen the graphics, heard our pitch, maybe even donated to the cause. But the actual five-day adventure seemed like more of a distant concept than a reality. Until it was. Like all amazing life moments, I blinked an eye and departure day had come. I blinked the other eye and here I am writing this entry about the journey. Attempting to sew words together, stitch by stitch, that could offer a just picture into the experience.

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But it is one of those instances where mere words serve to paint a vague picture of a masterpiece that can only be understood first hand.

My initial fears of Guatemala City, of the warnings I received, the dangers advised by family and friends, dissipated the moment we walked into the first orphanage where a small sea of deep brown eyes stared back at us. They were timid, nervous, some excited and eager. Children from infant age to about ten years old, each from a broken past, each with a story that deserves to be told.

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I had heard of mission work and known several people who went on these trips. Our friends at C&I Studios have done this adventure many times before, so we wanted to join forces and partake in the experience. Admittedly, I have never been a cheerleader for world healing. For kumbaya, let’s hold hands, selfless missionary service. I lend a hand of convenience to my fellow man. You know, like holding open a door or donating a couple dollars at Walgreens or Publix when I’m prompted in the checkout line. But the buck stopped there.

As we prepped for this Guatemalan adventure, C&I told us something that, in hindsight, was spot on. This trip is not about what you bring, it’s about how you make them feel. It’s about interacting with these kids and families who have very little monetarily. For a group of Americans to gather in their home, to take time and be with them. Share with them. Pray with them. To hug a child who has been abandoned. Hold a four-year-old girl who has no mother or father, and tell her she is loved.
That is what this trip was about.

And that is where true inspiration is born.

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On the third day, our group of fourteen went to Hope of Life. This incredibly developed organization located in the mountains of Zacapa, Guatemala rescues and houses families and children who would otherwise be dying, starving, homeless or abused. We toured their facility, which included an orphanage for young children who had been abandoned or rescued.

I walked into the first unit. A white room lined with cribs for the infants, lit by an afternoon sun that filtered in from beyond the mountains. Several windows led out to the vast landscape of green forest that spanned for miles around us. It was a breathtaking view that wrapped these children in constant beauty.

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Immediately as we entered I saw a boy no more than three years old sitting quietly on a chest by himself. He looked alone and withdrawn, dark brown eyes that stared pensively beyond us. I sat on the chest next to him and spoke quietly, “Hola”.

No response.

The other kids were playing around with our group, but this boy sat quietly next to me. I picked him up and dropped his little body in my lap. He stared off, leaned his head against my chest. His eyes were the most telling and heartbreaking. There was a weight resting on him that no kid should have to bear.

I grabbed a pack of four crayons from my bag and placed them in his palm. His grip tightened as he looked up at me for the first time. There was a shift in his demeanor, like that small exchange resonated with him. He waved the crayons around as I tossed him in the air. A smile formed on his face and he began to giggle. From that point forward, that little guy was glued to me. I had found a friend and made an amazing connection.

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I realized then that our interaction was a universal language. The laughter, the shared experience. It transcended verbal dialogue into something greater. We didn’t need to speak the same language to feel the connection and positive energy that was created. That little guy kicked ass and touched my heart in a way that I did not expect from this trip.

When we came back to The States, I quickly realized that this country of freedom has limited me in many ways. I’ve grown up in a world of expectations. Of high-class problems. In turn, I lost appreciation for the little things, for the luxury of clean water, of a floor in my home. Of a meal on the table and appliances to make it with. A home with four solid walls that offers warmth and security. The convenience of medicine when I am sick so I don’t die from a cold. The comfort of knowing that my family is safe and healthy. Instead I focused on the dent in my iPhone or when I was going to go blow a few hundred bucks at H&M.

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Our trip to Guatemala is one that I could not have understood prior to experiencing it. I had never before seen extreme poverty, let alone been to an orphanage. Never held a child who was abandoned or neglected. Never been inside a home that had no structural walls, that was held together by sticks and old clothes.

I write this entry from my desk at helium creative. On my 27” iMac. Checking my cellphone periodically for social media updates. My little unnamed beta fish next to me. I am surrounded by awesome people with whom I get to work with on a daily basis, at a job that makes me pretty darn happy. A job that allows me the opportunity to not only do what I love, but also experience these moments of personal and spiritual growth.

I am grateful for new perspective.
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Original Source: http://www.heliumcreative.com/perspective-helium-inspires-guatemala/

helium balloons

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Inspiring the community with its progressive concepts and designs, Christopher Heller discusses what makes helium creative the anti-agency agency.

The insides of helium creative are filled with ideas. It’s brimming with concepts for branding, websites, apps, print materials and logos. Inside the two-room office with charcoal-gray walls and a winding staircase that leads to nowhere are ideas that have inspired the likes of American Airlines, Levinson Jewelers, W South Beach, Blue Martini and more. Also inside this office is Christopher Heller.

Soft-spoken, contemplative and with a smile warm enough to melt a frozen river, Heller is the embodiment of the decade-old helium creative he founded. Sitting behind his weathered wooden desk, Heller has helped companies define their brands through stunning marketing campaigns and innovative digital applications. In short, he personifies the company’s slogan of finding “a higher creative standard.”

Heller is a dreamer. He’s been dreaming since he was a kid in Lancaster, Pa., doodling replica Frank Lloyd Wright buildings on his sketch pad. If a blank sheet was lying around, chances are the paper would be covered with sketches for Heller’s next great idea within 10 minutes. He did just that on his recent Caribbean cruise and a flight across the country to Los Angeles, in fact.

Born in the heart of Pennsylvania Amish Country to a Mennonite father and a maternal side full of government employees, Heller remembers immersing himself in art and culture during his weekend excursions to nearby Baltimore, Philadelphia and Washington D.C. He graduated with a graphic design degree in Philadelphia and started working at an ad agency in the city. At 22, he was asked to move to Fort Lauderdale during the dot-com boom to become creative director of a communications portal firm. Later when the dot-com business began its fall, Heller then found himself working in the creative department at a new agency. “This company was the closest thing to a cubicle setting that I was ever in,” Heller admits. “It just wasn’t me.”

Heller began the shift to work for himself soon after, founding helium creative 10 years ago from his Fort Lauderdale home. So named as a play off of Heller’s surname as well as the noble gas’s buoyant nature, helium creative was born out of love. As Heller is quick to note, helium is the anti-agency agency, perhaps best demonstrated by its rebellious lowercase name. “I want to formulate a relationship with our clients,” he says. “We don’t just want to do one project and that’s it. We’re investing ourselves in the client to make you successful. We’re in it for the long haul.”

He was helium’s sole employee for the next six years, working nonstop and dedicating himself to his projects, which included the creative campaigns and branding visions for luxury villas Cotton Bay in the Bahamas and the high-end condominium Icon Brickell. As Heller progressed into the digital frontier, mastering website design, app creation and more, so did his company. Four years ago, he hired his first art director, Ryan Sirois, and the company took off with double the manpower. Since then, he and helium have guided eye-catching branding campaigns for landscaping firm EDSA, FATVillage, Trump Hollywood and Latitude on the River, among dozens of other recognizable South Florida names.

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Heller’s office at FATVillage has no signs of those cubicles that he felt confined him. A smorgasbord of found objects lovingly has been put to use by Heller and his team. Next to Heller’s desk is an antique buffet from his late grandmother, Margaret Cleveland, a distance relative of President Grover Cleveland. The winding metal staircase that houses helium’s various awards was found in an alley in FATVillage. Leafy green plants and succulents fill the space. An office wall is canvassed with 50 reasons to love helium creative, such as “They believed in me” and “We have fun.”

Cerulean green stickers and buttons with the words “inspire, create, design, motivate” pepper the helium office. They are simple reminders that the team of eight staff members and a handful of interns aren’t just here for a job. No, they are here for something much greater.

Being a creative vehicle for clients is only part of Heller’s equation. “We’re artists, so we want to inspire and open up an environment for people to have a creative destination and have an outlet,” he says. Since moving to FATVillage in 2012, helium creative has invited the public to join its monthly Inspirational Fridays talks, where local artists and business owners discuss what inspires them. In addition, helium started Project Fine Art, which allows new artists a platform to display their works during monthly Art Walks.

As Heller puts it, “I hate networking.” So opportunities like Inspirational Fridays and Project Fine Art have given Heller and others a chance to draw creative minds together from South Florida to sit, watch and get inspired.

The company is growing and earning some well-deserved praise. Earlier this year, helium won big time at the Fort Lauderdale ADDY Awards, which recognizes creative excellence in the advertising industry, taking home seven golds (including three Best of Show) and two silvers.

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Also in the works is helium inspires, its nonprofit arm that will raise money for art organizations. The helium team also is planning a visit to rural schools in Guatemala to deliver art supplies to students and give art lessons.

Today at 37 years old, Heller looks back on his ups and downs, and compares them to a game of Tetris. “It’s about fitting the right pieces at the right time,” he says. And one of those right pieces will fall into place later this year when Heller will marry his life partner, Ryan. And, yes, that’s the same Ryan he works with. For Heller, it’s fair to say he’s winning so far in his lifelong game of Tetris.

Article by Nila Do Simon, Photography by Edward Linsmier, Venice Magazine.

View the article in Venice Magazine, page 62. http://www.veniceftldigital.com/t/109108

Original Source: http://www.heliumcreative.com/article-in-venice-mag/

helium creative in venice mag

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This one is pretty huge and something we are so thrilled to share­­ - helium creative has made its way into Fort Lauderdale’s Venice Magazine.

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Grab your copy to learn more about how it all started, and see the whole helium gang. We’d love to give a big thanks to our friends who put it all together at Venice Magazine—you captured the true essence of helium. : )

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[click here to see the digital version]

Original Source: http://www.heliumcreative.com/helium-creative-in-venice-mag/

inspirational fridays – may 9th

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Original Source: http://www.heliumcreative.com/inspirational-fridays-may-9th

April’s ARTWALK & FAT ARTPARK

March Balloon Challenge

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For 31 days of March, Green Bar & Kitchen featured our bright blue balloons throughout their space—even in their fridge! It’s always fun to see our balloon used in creative ways.
 
Make sure to contact chuck@heliumcreative.com if you are interested in getting involved with our 365 Balloon Challenge. As always, our monthly challengers will be showcased during FATVillage’s ARTWALK every last Saturday of the month.

Original Source: http://www.heliumcreative.com/march-balloon-challenge/

brand-centric and lovin’ it

The Brand Wheel Diagram

There is always that awkward moment at an event or meeting when someone asks what we specialize in. In a split second, our faces go blank as we never quite know just how to answer that seemingly simple question. We do so much, have a hand in just about everything because we love what we do.
But what do we specialize in…?

Touché, sir.

On the spot answers have been a surprise to all of us at one time or another.

Out of the box thinking.
Creative solutions.
Luxury real estate.
Anything and everything that allows us to do our thing.
Impromptu Katy Perry karaoke jam sessions [Ryan...]

But we decided to actually give that question a little attention and figure out what helium creative specializes in. As a creative agency, we do just that – we create – and that is our muscle, it’s the core of what we do and who we are both independently and collectively. But specializing in creative is still a vague answer and not a sturdy platform from which to impress the ladies.

A friend of helium gave us a diagram that outlined the structure of brand marketing. A simple and straightforward [not-so-pretty] illustration that shows a brand at the epicenter of a strategy or marketing initiative. Then there are services that surround the brand to help promote and develop it’s presence. On the outer sphere are the objective specific, strategic services that are implemented to help meet a goal or achieve results.

Seeing a visual depiction of marketing hierarchy showed us just where our passion lies. helium creative truly is a brand-centric agency who specializes in the development of a brand. This simple statement encompasses our love of logo design, the research behind what we do, the strategic planning, connecting, web design, print design, social media, campaign development, photography, art… I’m sure you get the idea.

Building a solid foundation for any brand is crucial when developing it. A company may want to dive right into marketing their service or product, but if the language or very focus of the brand is not in line with long-term success, our overly eager + doe-eyed team will want to jump in a have a little play date to evaluate the strategy, target, design and overall voice of the brand. What works, what doesn’t — and why? Is your core really targeted toward the right demographic? Is the logo effectively communicating who you are? Does the verbiage paint an accurate picture of the company, expressing your goals and objectives?

The idea here is that no one can jump from A to Z without making sure all bases are covered and your best brand-foot is being put forward. We love to find the right shoe that will put a killer pep in your company’s step. The, of course, pair it with some awesome polka dot socks. It’s all about building up, step by step, until your brand has a snazzy outfit.

It’s what we specialize in : )

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Original Source: http://www.heliumcreative.com/brand-centric-and-lovin-it/

#Hforhelium

What started as one nifty little custom typography piece to share on instagram has begun to take on a life of its own. I was doing research and preproduction for a client project last week and stumbled across this beautiful mark + business card for Mamzelle & Co. in Montreal. I fell in love. The ornate M, elegantly placed on such a clean card, the color, all of it. Everything was perfectly executed in my eyes but I was particularly fond of what was done with the M mark. Inspiration took hold and I clamored to make something similar.




[Mamzelle & Co. business cards - 2010] https://www.behance.net/gallery/Mamzelle-Co-business-cards-2010/10803059

The letter H was the most obvious choice [it's our favorite letter, after all] so I took a stab at it. Drawing from the inspiration I happened upon earlier, I made a custom H mark to be shared on instagram.
 


[the first installment of #Hforhelium]

[the first installment of #Hforhelium]

As I do with most of my work, I bounced it off of my fellow designers and my art director to get their input. Sofia encouraged me to push the idea further and we decided that custom typography pieces like this should appear in our social feeds more often. The question that we ultimately ended up asking ourselves was “why not every day?”. And just like that, #Hforhelium was born. It’s still in its infancy but I’ve made a new H everyday for over a week now and I’m loving it :). Brandon caught the H bug the other day and made one of his own. We can’t wait to see where this passion project takes us and what it continues to evolve into. Take a look at some of the #Hforhelium posts we’ve cranked out thus far and a little bit of the [very crude] processes behind them. Be sure to follow us on instagram [@heliumcreative] so you can catch them all. Let us know what you think and don’t hesitate to send us your own #Hforhelium creations either!
-Casey

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Original Source: http://www.heliumcreative.com/hforhelium/

@ the 2013-2014 ADDY Gala

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The helium family had a great time at the 2013-2014 Addy Award Gala and we made our presence known.

We took Best of Show, Best of Print, and Best of Digital for a grand total of 7 Gold and 2 Silver Awards! Gold awards: Alternative Constructors – Collateral Material (Best of Show), Alternative Constructors – Collateral Material (Best of Print), EDSA – Sales Promotion Catalog, Bala Five – Digital Advertising Campaign, Jack and Jill – Logo, Lion’s Compass – Logo. Silver awards: Levinson Jewelers – Sales Promotion Catalog, helium creative – Self Promotion. All in all, the 2013-2014 Addys were a great success for helium and we can’t wait for next year’s gala.


Original Source: http://www.heliumcreative.com/the-2013-2014-addy-gala/

OMG!

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This Friday, March 7th, we will be attending the 2014 American Advertising Awards ceremony, where we find out if our hard work this past year has paid off! From brochures to websites, logos and layouts, helium creative has submitted an abundance of creative pieces to this national competition of the industry’s best agencies.

Wish us the best of luck as we hope to bring home the gold! : )


Original Source: http://www.heliumcreative.com/omg/

we turned 10!

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We were greatly overwhelmed by the number of folks who came on out to celebrate helium‘s 10 years of business on January 24. It was an amazing night filled with awesome performances, artists and smiling faces. We are proud of how much helium has accomplished collectively over the past decade and are excited to see what the future holds for this little agency that could! Thank you to all who came out, donated to helium inspires [guatemala], drank a bit, ate a lot and gave us a warm pat on the back. Much more to come from team helium very soon. : )

I am grateful to say that helium is a collective of creative minds who believe in doing something big. Together we look forward to another 10 years to create, design, inspire and motivate.

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Original Source: http://www.heliumcreative.com/we-turned-10/

Project Fine Art featuring PJ Mills

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Original Source: http://www.heliumcreative.com/project-fine-art-featuring-pj-mills/

365 Days of Creativity

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Original Source: http://www.heliumcreative.com/365-days-of-creativity/

inspirational fridays – january 2014

Inpsirational Fridays - Learn + Movivate + Inspire
Join helium creative for Inspirational Friday from 12pm – 1pm on January 24. Our very own creative director and founder of helium, Chris Heller, will be sharing what inspires him, as well as his journey in developing our little agency :) His discussion is appropriately timed on the day of our 10 year anniversary party.wanna come? e-mail chuck@heliumcreative.com or call 954.333.8900
Original Source: http://www.heliumcreative.com/inspirational-fridays-january-2014/

inspire guatemala

thinkfully_04 This is a landmark year for helium creative. In 2014 we will celebrate our 10th anniversary, unveil a new website, complete life-changing projects and take our first mission trip to Guatemala. As part of Chris Heller’s vision to give back creative genius to the world when he founded helium, we decided it was time to take our efforts to a whole new level. We knew Guatemala was the perfect destination to take our first mission trip by seeing the impact our FATVillage friends from C&I Studios were able to make when they visited the Central American country last year. The videos and photographs they brought back were jaw dropping. Every child they were able to meet and teach the arts to had a smile big enough to wrap around the earth twice. The tales they told of their journey and the creative seeds that they were able to leave with a distant community, who would have been without art if they didn’t take they time to make a difference, solidified our decision to team up with C&I Studios in 2014 and make the trip bigger, better and more impactful than before. Plenty of companies give back to their communities and other charitable causes around the globe that interest them – but we wanted to make our trip unique. Just how plenty of companies also offer creative services, helium separates from the group by adding an innovative, yet effective edge to our work. So why should our mission trip be any different? At the end of May, we are packing our bags for a 4-day journey to Guatemala City and Antigua, but we’re not just packing clothes. We are gathering new art supplies to personally hand deliver to the children of Guatemala City and Antigua. After they enjoy their new gifts, helium creative wont stop there. We are going to teach these students how to use these supplies to create art and brighten their communities. Growing up in an industrialized, first world country – it is sometimes easy to lose sight of teachings we learned as children that expanded our minds and taught us how to be creative. Our goal is to make sure these children don’t miss out on that opportunity and they retain all the lessons we can provide them. Years from now when one of these children paints a mural in the city, sparks a new idea to help their family, or pursues a career in the creative industry – we will know that we had an impact on the arts, the world and someone’s life. Its time to break out of our cozy design studio in downtown Ft. Lauderdale and spread our vision and passion around the globe – and you can help us. Fill our bags with art supplies or fill our non-profit with donations to make this trip a reality. We are grateful for all our family, friends, clients and supporters who have donated so far. Click here to donate to our mission trip now! Every dollar counts! This is only the first step in spreading a higher creative standard.

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Original source:- http://www.heliumcreative.com/inspires-guatemala/