Tips for Creating Copy



So you’ve got the graphics. Photographs. Outlines. A killer vision for your website or campaign that is ready for execution. But what about the voice? Sure, a picture is worth a thousand words and a visual language can be well orchestrated.  But your body copy, headlines, pull quotes and messaging are the threads that weave your brand language together.
The way to create an instant connection with your audience sans verbal communication is through the use of copy. Whether it is strategically placed on packaging or supporting graphics on a website, the purpose of the written word boils down to persuasion, trust. and information. You want to educate your audience on the product – build trust with your audience – and persuade them that your company/product is what they want right now and their life just won’t be the same without it. The success of this connection depends on the use of a specific language, tone or what we like to call a “voice”. Developing the voice of a brand is essential, while maintaining that voice consistently throughout all text is crucial.
Here are some helpful tips you can use when writing your own copy:
1. Follow the “3 C’s”  : Express your thoughts clearly, convincingly and be as compelling as possible
2. ENTHUSIASM is the key! Who doesn’t like to be entertained? Engage your reader with interesting and energetic thoughts!
3. Paint them a vibrant picture. Use imagery, words and phrases to create a vivid mental story.
4. Build that trust! Make your reader feel comfortable by creating a conversation with them. You want to speak directly to them through your copy, making that connection.
5. Don’t be an extremist – stay away from using terms such as “best, fastest, cheapest”.  You don’t want to make claims you cannot prove.
6. Have a heart.  Show your readers that you are speaking from the heart, both honestly and sincerely.
Anyone can write copy – but not everyone can write effective copy that develops and maintains brand language.  We are now at that point where a mention of helium creative’s copywriting skills and brand language expertise are appropriately and shamelessly plugged into this blog!  Check out our website and Facebook page to get an idea of our “voice”. We’d love to hear yours Tips for Creating Copy

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inspiration abroad



Inspiration can come from anywhere. As artists we find travel to be essential to the creative process. Experiencing new environments, textures, color uses, patterns, architecture, foods, shapes and cultures all play an intricate role in growing as an artist.  helium recently travelled abroad to Spain, France, Italy and Prague - snapping shots along the way to put in our reference folders for future use.
Here’s a list of some awesome creative highlights that are somehow going to make their way into our work:

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Honest Advertising



David Ogilvy, also known as “The Father of Advertising”, said “Good products can be sold by honest advertising. If you don’t think the product is good, you have no business to be advertising it.”
We agree. You shouldn’t have to resort to gimmicks and trickery to convince someone that they need your product. Good advertising creates an emotional connection with consumers on a subconscious level and satisfies a need that they already had, even if they didn’t realize that they had it.
A great example of honest advertising can be seen in the humorous photo below.

You know you have tried this breakfast cereal at one point in your life, I know as a kid all I wanted to do was put my ear to the bowl and hear the “snap” “crackle” and “pop” sounds as I poured my milk. However, once the noises stopped I had absolutely no interest in what was left in my bowl, and would often just drink the milk and go on my way. When you pick the box up at the supermarket, nothing on the packaging prepares you for the lump of mush that gets left behind after you have had your fun snap, crackle and popping.
helium creative takes on projects that we believe in wholeheartedly and it is for this very reason why our efforts prove to be successful. We believe that honest advertising yields honest results; results that we are proud to share with our clients and colleagues. And most importantly, results that prove the success of our hard work..




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